Jerry Greenfield Reflects on Acquisition of Ben & Jerry's

Name: Jerry Greenfield Reflects on Acquisition of Ben & Jerry's
Uploaded: 2012-12-05T23:49:47+00:00
Duration: 291 s
Channel: FORA TV
Description: Jerry Greenfield Reflects on Acquisition of Ben & Jerry'sColumbia Business School - Columbia Business SchoolJerry Greenfield, co-founder of Ben & Jerry's, and Julius Walls, Jr., CEO of Greyston Bakery...

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Jerry Greenfield Reflects on Acquisition of Ben & Jerry's<br />Columbia Business School - Columbia Business School<br />Jerry Greenfield, co-founder of Ben & Jerry's, and Julius Walls, Jr., CEO of Greyston Bakery, discuss the challenges and rewards of building a successful social enterprise with students at Columbia Business School.