Apps or Ads? The Future of Mobile Advertising

Name: Apps or Ads? The Future of Mobile Advertising
Uploaded: 2012-12-05T06:53:56+00:00
Duration: 180 s
Channel: FORA TV
Description: Apps or Ads? The Future of Mobile AdvertisingL2 - NYU Stern School of BusinessThe explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for presti...

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Apps or Ads? The Future of Mobile Advertising<br />L2 - NYU Stern School of Business<br />The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"