Retailers, Listen Up: Mobile Commerce Poised for Growth

Retailers, Listen Up: Mobile Commerce Poised for Growth<br />L2 - NYU Stern School of Business<br />The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"