Using Neuromarketing to Customize Your Entertainment

Name: Using Neuromarketing to Customize Your Entertainment
Uploaded: 2012-03-29T18:12:17+00:00
Duration: 73 s
Channel: FORA TV
Description: Using Neuromarketing to Customize Your EntertainmentThe Economist - Haas Schol of BusinessBreakthroughs in neuroscience, technology and big data now enable companies to know more about their customers...

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Using Neuromarketing to Customize Your Entertainment<br />The Economist - Haas Schol of Business<br />Breakthroughs in neuroscience, technology and big data now enable companies to know more about their customers than ever before. Is this ability to "see through" their customers creating a more innovative and efficient global marketplace? And what are the opportunities for finding new connections and building stronger relationships?