What is keywords and synonyms close to text link?

Name: What is keywords and synonyms close to text link?
Uploaded: 2011-07-06T21:48:22+00:00
Duration: 169 s
Channel: jon rognerud
Description: http://www.morefreevideos.org - what is the purpose for adding keywords, synonyms, related words close to a text link where possible?

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http://www.morefreevideos.org - what is the purpose for adding keywords, synonyms, related words close to a text link where possible?