Avoiding the Blindingly Obvious

Markets are made up of people, and their value to a branding campaign is the word of mouth they can provide. This video emphasizes the need to respect your market's intelligence and to market your product to a smaller test audience before going public with it.<br /><br />For more information about the author visit: http://www.Brandsplat.com<br />or http://www.spnvideos.com for more great videos and articles.