Using Content Weighting to Create a Relevant Experience

Name: Using Content Weighting to Create a Relevant Experience
Uploaded: 2010-03-31T22:57:15+00:00
Duration: 376 s
Channel: Design Reactor
Description: Scott Kellner and Leon Papkoff, CMO and CTO of 6Connex, examines the importance of content weighting and relevancy in creating a successful brand experience. They also look at advanced tools that enab...

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Scott Kellner and Leon Papkoff, CMO and CTO of 6Connex, examines the importance of content weighting and relevancy in creating a successful brand experience. They also look at advanced tools that enable new information vehicles for creating one-to-one marketing experiences.