AI in mortgage lending: Joe Welu on turning customer intelligence into action 

Artificial intelligence is rapidly moving beyond experimentation and into real business impact across the mortgage industry. In this executive conversation, Total Expert CEO and Founder Joe Welu sits down with Allison LaForgia to explore how lenders can turn AI from a buzzword into a competitive advantage. <br /><br />Welu explains why understanding borrower intent is becoming one of the most powerful competitive advantages in lending. From millions of AI-powered conversations to the growing importance of trust and compliance, the discussion explores how lenders can use AI to create smarter, more personalized customer journeys.