McDonald’s CEO's burger taste test has a silver lining

Name: McDonald’s CEO's burger taste test has a silver lining
Uploaded: 2026-03-07T00:49:43+00:00
Duration: 57 s
Channel: Fortune
Description: McDonald’s CEO Chris Kempczinski's viral burger taste test has become a cautionary tale for executives and the social media teams pushing them to build their personal brands.Fortune's head of social R...

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McDonald’s CEO Chris Kempczinski's viral burger taste test has become a cautionary tale for executives and the social media teams pushing them to build their personal brands.<br /><br />Fortune's head of social Rachel Ventresca explains the silver lining to the internet's latest punchline.