An Amazing Story of an Animal Enthusiast Giving 100% of Clothing Sales to Charity

In Lebanon, Belgian-Swiss entrepreneur Adrienne Hurtut leads an organic fashion line where all profits are dedicated to saving and supporting animals. “100% Ferdinand” started some 5 years ago when Hurtut fell in love with Lebanon and the brand was named after the first cat she rescued in the country. Yair Ben-Dor has more.