Is This The End of Starbucks' Howard Schultz Era? Chipotle CEO Brian Niccol Takes the Helm Amid Sales Declines and High Inflation
Starbucks appointed Brian Niccol as its new CEO and Chairman, replacing Laxman Narasimhan who had only been in the role since March 2023. Analysts believe he is well-suited for the Starbucks role, having previously turned around Chipotle's business. Starbucks stock jumped 20% on the announcement, while Chipotle stock fell 9% as investors reacted to the leadership changes at both companies. Starbucks has struggled recently with same-store sales declines in the US as competition increases and customers cut back amid high inflation. His appointment may signal an end to the decades-long influence of former CEO Howard Schultz.