How Nathan's Coney Island hot-dog stand and the Famous Hot Dog Eating Contest helped it become a household name

Nathan's Famous started as a nickel hot-dog stand on Coney Island, New York, in 1916. Today, the restaurant has grown into an iconic global brand with its internationally recognized annual hot-dog-eating contest. Insider’s Jake Gabbard visited the Coney Island location to learn how the first ever hot-dog-eating contest lured crowds to Nathan’s.